CrossFit Truro Case Study

How This CrossFit Gym Got 16 New Leads In One Week And Converted 10 Of Them Into Paying Members!


CrossFit Truro Case Study

How This CrossFit Gym Got 16 New Leads In One Week And Converted 10 Of Them Into Paying Members!

Background


CrossFit Truro is based in Cornwall in the UK. They wanted to increase their membership so they could expand to a 2nd location. 

They needed a way to attract qualified prospects to their business but had experienced difficulties in getting results when advertising online by themselves. 


Objectives


1. Define an irresistible offer that would attract prospects.

2. Build a lead generating marketing funnel and advertising campaign using Facebook ads.


How The Objectives Were Achieved


  • Defined a selling strategy that would enable CrossFit Truro to attract prospects and let them experience CrossFit training for the first time
  • Built a marketing funnel that clearly expressed the value of becoming a member and the details of the special offer

Key Results


1. Within the first week of launching the advertising campaign, we were able to generate 16 leads responding to the offer

2. The cost per lead was less than $5 USD each

3. The client was able to sign up 10 of the 16 leads as paying members


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Owen Lewis, Co-Founder of CrossFit Truro Says:


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