Tokyo Supercars Case Study

How This Car Share Membership Platform Got 450 Event Applications In Five Weeks


Tokyo Supercars Case Study

How This Car Share Membership Platform Got 450 Event Applications In Five Weeks

"Luke is a master of lead generation. He was able to effectively draw in target leads for Tokyo Supercars, and maximize our reach as a new business."
Romen Barua, CEO, Tokyo Supercars

Background


Tokyo Supercars is an event marketing company that offers a car sharing service to its members to experience the thrill of driving many of the world's most exotic supercars.

They came to us to help them launch their company by implementing a marketing strategy that would get the most new clients in the shortest time possible.


Objectives


1. Establish a complex online marketing funnel incorporating lead generation, lead nurturing and a sales pipeline.

2. Build a qualified list of potential members from scratch and promote each event.

3. Create a pipeline of qualified prospects with the financial means to join the membership.


How The Objectives Were Achieved


  • Defined a selling strategy that would enable Tokyo Supercars to qualify prospects before inviting them to attend an event
  • Established authority positioning for the client through content creation and advising on how to design alead generating website
  • Created sophisticated marketing funnels and nurturing sequences to generate interest, desire, trust and credibility

Key Results


1. Within the first five weeks of launching the advertising campaign, we were able to generate 450 sales enquiries with qualified prospects

2. We were able to reduce the cost per lead from $16 to just $2.20 per sales enquiry request.

3. We created various social media assets including the client's Facebook page, a Facebook group to build an online community, Instagram profile and Twitter profile.

4. We helped the client to streamline the sales process through implementing further marketing automation to convert more sales enquiries into scheduled appointments.


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Romen Barua, CEO of Tokyo Supercars Says:

Luke is a master of lead generation. He made a complicated end to end funnel targeting a niche group of customers look easy.

He was able to work effectively in producing both English and Japanese content to draw in target leads for Tokyo Supercars, and maximize our reach as a new business.

I’d highly recommend him if you are looking to kickstart your business or refine and optimize your sales and marketing funnels.

He has a strong portfolio of clients behind him across different sectors. He is also very well read and networked in the key topics around marketing which gives him a holistic view and ability to consult at a consistently high level.
Romen Barua, CEO, Tokyo Supercars

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